Have you ever acknowledged that the chicken wings, as they come from the box, are never as crispy, fresh-looking and sauce-dripping like the ones we see in TV ads?
In the last two decades, computer-generated images (CGI) became so ubiquitous that we rarely even notice them anymore. The spread of computer technology paved the way for CGIs to become the norm rather than the exception when it comes to image creation.
From multi-million-dollar Hollywood films to chicken wings commercials and delicious-looking roadside billboards, CGI has penetrated almost every creative industry for the greater good.
Who needs CGI?
We certainly can’t go through all examples of how businesses can utilize CGI for the list is simply too big.
We already mentioned that CGI is a key tool in advertising, but its scope goes way beyond that, as the technology can be used to generate a limitless universe of images - all while making them appear more real than real. CGI can help you manifest your wildest ideas into digital images without the restrictions that traditional artistic creations presuppose.
The technology is heavily used for creating packaging imagery, product samples and demo visualizations, game design, training materials, branding visuals and many, many more.
CGI carries some real advantages and benefits that are hard to overstate.
Saves you money
Instead of hiring an expensive professional crew for a photo or video shoot for a new product, why not engage a CGI artist? Unlike camera shoots, CGI makes the whole production a lot more straightforward, predictable, controllable and most importantly - cheaper.
Computer-created images are easy to modify, manipulate and edit. You won’t need to invest in an entire re-shoot, should you decide to change a detail in your product later on, as these changes can be easily and cheaply done with a few clicks. In this sense, CGI is actually an investment that just builds on itself in the future.
CGI defeats space and time
CGI enables you to pitch a product that is still in the pipeline to your investors or potential customers in a truly glamorous manner. We have to agree that presenting your audience with a sketch or a drawing of a product is vastly different from showcasing the actual thing in 3D and beautiful life-like detail.
Product development teams can also gain a competitive edge with access to finished and thorough images of the concepts they are working on.
It’s limitless and eye-catchy
CGI gives you the ability to visualize any idea and bang out stunning compositions and designs to impress your customers. What can be created on the computer is only limited by the artist’s imagination and this gives an infinite scope of opportunities for what can be visually represented.
Rich CGIs are by nature eye-catchy for they embody detail and perfection that are a real treat to the eye. They give your product character and make it stand out from the mass.
It’s a really diverse tool
CGI can reproduce innumerable looks and models without restrictions of what materials, textures and styles can be used.
One of the best characteristics of CGI is the fact that it is not constricted to just one creative medium. The technology can be utilized in the context of print materials, animations, videos, digital designs, 3D visualizations, etc. and it is actually an intricate part of the media of the future.
CGI is the cornerstone of AR and VR tech. This enables you to create truly immersive environments in which your customers can get incredibly realistic impressions of your products. You can pretty much put them in people’s hands even before your development teams have started building the actual products.
Let us show you what we can do
As a cutting edge tech company, we at MetaStudio simply love to get our hands dirty with exciting creative projects.
In order to illustrate both what CGI is and our expertise in the field, we invite you to try out our new proprietary AR app which puts a watch straight on your wrist.
When in the app, all you need to do is point your phone’s camera at your wrist and be awe-inspired at what takes place next. By combining CGI with AR features, we managed to create an incredibly life-like virtual watch design that can be viewed from multiple angles and customized in real time.
The CGI is so realistic, that the reflections off the watch’s face and elements are responsive to your environment.
After you are done playing with the app, try and imagine how your own marketing game or customer experience could benefit from the art of CGI. And if you run into a dead-end or need help with planning your creative project, do not hesitate to contact us for advice and guidance.
